Have you ever had a client ask you this question…What ever happened to a good ol’ fashioned handshake?
Believe it or not, it wasn’t too awful long ago that was the case here in the North Georgia Mountains, folks really did business on a handshake. However in today’s world of high tech gone wild, I believe we are forgetting about the simple things that mean so much to our customers and clients! Things like dropping by on Saturday morning for a cup of coffee, or an afternoon visit to help out with the yard! I know this may seem a little ridiculous, but doesn’t it mean so much to them? We need to be bending over backwards to take care of our clients in more ways than just on the business side of life.
It’s all about being Good People!
I recently had the opportunity to help a client with a small problem on a piece of property we had just gone to contract on. He had mentioned that someone had come by the property and dropped a load of garbage off down the bank. Not looking for praise, but I showed up to help out with the clean up and the appreciation that was shown was unbelievable. Now I am not the brightest light bulb in the pack, but who do you think might be the first person he calls when he gets ready to buy or sell another piece of property, or better yet who might he tell in line at the grocery store or in the parking lot at church to call when they need the same?
I know we need to keep our customers and clients “up to snuff” on the market and its conditions. We need to talk to them about price reductions and how to best stage their home to show better.
We also need to be more than just a Realtor, we need to be a friend and someone they can trust and just talk too.
I like to build long lasting relationships with my clients. Think about dropping by with a print out of the report before you sit down to email one, or simply pick up the phone and ask how they are doing and see if they need anything before you put them on your next drip campaign or newsletter mail out. I am sure there are a bunch, but how many of us remember Birthday, Anniversary and Holiday Cards? I am going borrow one from Hallmark, “Care enough to send your very best!”
I guess you could say that when it comes to high tech, I am right up there with the best of them. I like so many, want to have it all. I am a little particular when it comes to having the right technology to assist me with the systems and tools I need to get the job done in Real Estate. It was nice to be reminded that sometimes it it the most simple things that you can do that makes the biggest impact on your customers and clients.