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Who is Keller Williams and Why The Mountain Life Real Estate Team powered by Keller Williams Realty Partners?

Who you are in business with matters. And with no shortage of real estate agents here in the mountains of north Georgia and western North Carolina, it helps to understand what sets Keller Williams and The Mountain Life Team agents apart from the rest of the crowd.

To understand Keller Williams (KW) and any of its franchisees is to first understand the company culture. The mission of KW is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. At KW, we define "culture" as the result of arranging a company's aims around solid, positive core principles and then cultivating them on a regular basis. Now, I know what you’re thinking—“this sounds like some corporate jargon that doesn’t really mean anything outside of a board room”. But to us, it’s much more than words. It’s true words in action.

KW’s culture can be summed up by several things, including our belief system which we refer to as “WI4C2TS” (pronounced “why four see two tees”). We use this to guide how we treat each other and how we do business. The acronym breaks down like this:

  • Win-Win: or no deal
  • Integrity: do the right thing
  • Customers: always come first
  • Commitment: in all things
  • Communication: seek first to understand
  • Creativity: ideas before results
  • Teamwork: together everyone achieves more
  • Trust: starts with honesty
  • Equity: opportunities for all
  • Success: results through people

This formula is key to our success and why we are number one in our field according to agent count, units, and sales volume. As the largest real estate franchise in the world, our clearly-defined culture is widely understood and embraced by its team members. In a 2016 study by Stanford University, researchers found evidence of “an exceptionally strong culture
with little variation across market centers”. The study found that KW associates describe the company culture as ethical and one that fosters collaboration. And we couldn’t agree more.

Our culture also consists of KW values. These can be summed up as “God, Family, then Business”, something we strive for each and every day. We are humbled by every opportunity we are given and handle each client interaction with the same care we would extend to our family. Keller Williams' belief system serves as a unifying pattern for action and understanding, reminding employees that customers always come first, trust begins with honesty, and people are the driving force behind success.

In addition, we are a technology company that provides the real estate platform that our agents’ buyers and sellers prefer. KW thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. We have internal technology to provide top-notch marketing for each of our listings from listing to closing. And our client app is second to none offering features designed to make your home buying process smooth and transparent.

So what does KW beliefs, values, and perspective mean to the buyer and seller? It stands for a commitment to providing the highest level of service combined with integrity, honesty, transparency, and communication possible by each and every KW team member, both agents and support staff. When you work with Keller Williams staff, you’re truly treated like family which is why The Mountain Life Real Estate Team has such a high level of repeat clients.

Because our office is committed to your success as a homeowner and property owner, we are here for you beyond the purchasing process. We can refer our network of trusted professionals to help you with any issues or projects you need to tackle. And we’ve even developed ancillary services that can help you customize, update, and maintain your property for years to come.


Cabin Cares, part of the Mountain Life family of companies, is a specialized team that can monitor, maintain, remodel and repair your primary residence or rental property so that you won’t have to lift a finger. We recognize that in this market, many homes are purchased and used for second homes and rental property. Cabin Cares is there for you to help you truly enjoy your investment.


Dock Cares, another member of the Mountain Life family, understands that owning a lake home comes with its burdens. Through year-round monitoring, installation, maintenance, and repair of your dock, you can focus on enjoying your lakefront home. And should you need to purchase a new dock or boat hoist, keep in mind we’re your preferred dealer for RhinoDock docks and HydroHoist boat lifts.


Mountain Life Builders, also part of the Mountain Life family of companies, was created to help you realize your dream of a custom-built home in the mountains. Trust our reliable, professional team of builders and craftsmen to execute your vision of mountain life.

As a Keller Williams franchise, we are here to see you meet your goals and as we truly put first God, family, and then business. Our guiding principles can be seen in action at every step of the homebuying process. In addition, our highly-trained team is here to help you with exceptional service after closing so that you can enjoy your investment for years to come.

If you’re looking to buy or sell your home, you won’t be in better hands when working with The Mountain Life Real Estate Team. We invite you to check out our Google and Facebook reviews and see for yourself, we’re guided by words but follow through with exceptional action. And that’s a promise.

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